5 Steps to a social media strategy
As we all know, social media has formed an integral part of our daily lives and has changed the way we do business. You have read articles, downloaded books but what now, how are you going to use social media to expand your business? By creating a social media strategy and understanding its purpose and value you can determine how to market your business successfully on social media. Your strategy should include company goals, objectives, success indicators, how you are going to achieve and measure them. By following the ‘5 Steps to a social media strategy’ you will have: 1) Clarified your business social media goals 2) Audited you current social media status 3) Created or improved your social media profiles 4) Developed your content strategy 5) Used analytics to track your progress. To create a social media strategy will bridge the gap between where you are now and where you want to be. To begin start with:
Setting your social media goals and objectives:
What do you want to achieve with social media? Do you want increased exposure, increased traffic or increased engagement? Other objectives are: developing loyal fans, generate leads, growing business partnerships or improving sales.
Do you social media objectives align with your overall company vision, mission and marketing strategy?
Are your objectives SMART: specific, measurable, attainable, relevant-time bound?
Audit your current social media status:
What social profiles do you currently use?
Is control over passwords centralised? Should any accounts be deleted?
What is the mission statement of each of your social profiles?
Create or improve your social media profiles
Are your profiles filled out properly and thoroughly?
Are all of the accounts and profiles on brand?
Would a new visitor follow you after seeing your profile?
Develop your content strategy
What types of content do you want to post to each social network?
Who is the target audience?
How often will you post and how will you promote it.
Analyses & track your progress
Do you have analytics or a measurement tool?
How often will you analyse your results?
Are you prepared to change your strategy?
Take note of how many people viewed, downloaded or listened to your content. How often is your content shared with others, in terms of likes, shares, tweets or pins. How often does your content consumption result in a lead, form completion, email subscription or blog comments? Did you make any money from this content from online or offline sales? Decide which metrics are most important to you. Learn how to use the free tools integrated with business pages and use them to optimise your social media results.
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